Do You Know How to Think Like a Journalist?
May 4, 2009 by Red Lipstick Reporter
Filed under Blog
Think Like a Journalist
The best way to get media interested in covering you and your business is to start thinking like a journalist. If you first notice what stories are being covered by the media, then you can start to think about how YOU can get in those stories next time. This is the same information PR pros look for when creating a media relations campaign for a client. The good news is, the way to start doing this is by watching TV, reading the paper or enjoying a magazine…a few things we bet you are already doing. We shared even more details about how to do this on our call, but we want to get everyone starting to think in this way.
Do you want to be in Entrepreneur magazine? Take note of what they cover, how experts are used within stories and in what sections you could see your company. It’s the same for television. Do you want to be on your local news? Start watching the news with a critical eye to see how they cover local businesses. Did they do a stunt, or is someone providing tips for saving money? Or perhaps they are doing some good in the local community. These are all viable ways for a business or person to get the attention of the media.
Now, start making notes which detail your observations. This information allows you to know what media will be interested in what you have to offer, and ideas about what to pitch them in the future.
Congratulations, you have just taken Step One towards doing public relations.
Listen to the PRTakeOff Girls and find out more about how you can use PR to take your business to the next level.
